Get Twice the Value Out of the Same SEO Efforts

There are SEO tips everywhere. Blogs, conferences, books, videos. But here’s the problem: most of them are low value, not tested, and simply don’t work most of the time.

The result? As SEO professionals, we’re working too hard to get too few results.

What happens when you spend tons of time and effort building an asset, and no one uses it?

When no one responds to outreach, what then?

In this course we’ll dive into detailed approaches on building content and SEO assets that actually bring traffic and conversions.

In short, we’ll teach you to focus on high value activities that have been proven to work at scale and over the long term (not just short term wins or BS “hacks” some blogger wrote about).

Find Content Gaps and Outrank the Competition

SEO is increasingly competitive. Despite the constant hyperbolic calls of SEO’s demise, it’s abundantly clear you can build a business off of organic acquisition and that many businesses continue to prioritize organic acquisition efforts.

Organic traffic acquisition can also touch all stages of the customer journey and buying cycle. Top-of-the-funnel efforts can widen your reach and you can target user stages to continuously bring more customers and business value.

All it takes is a little audience research and content gap identification.

In this course, we’ll teach you a process for uncovering these gaps and forgotten customer segments. This process will essentially teach you to steal traffic from the competition and put money back on the table.

Recover Lost Traffic and Keep it Forever

What happens when Google makes a change that suddenly takes away 90% of your organic traffic? What happens when you’re penalized?

While many people in this course haven’t experienced a drop that drastic, it happens. We’ll show you how to pinpoint traffic losses early to mitigate negative effects and plug holes before they become business problems. Nothing is more devastating than losing hard earned traffic.

In addition, this course will teach you how to analyze referrals regularly and to coordinate with internal and external teams to recapture money, traffic, and links.